"In the world of beauty and wellness, the customer experience begins the moment they book their appointment. A seamless, efficient booking system isn't just a convenience—it's a necessity."
As customer expectations continue to rise, salons are increasingly turning to advanced online booking systems to streamline their operations, enhance customer experience, and stay ahead of the competition. In 2025, the demand for seamless scheduling, automated communication, and integrated customer engagement is stronger than ever. Here are five of the best online booking systems that every salon owner should consider, including Twine, a revolutionary AI-powered receptionist that goes beyond simple appointment management.
Best For: Salons looking for a comprehensive, AI-powered solution to manage customer interactions across multiple channels.
Twine is not just a booking system—it's a virtual receptionist that uses cutting-edge AI technology to manage customer engagement. Twine supports multiple communication channels, including SMS, responding to missed calls, web forms, live chat, and even Google Local Services Ads (LSA), ensuring that every lead is captured and followed up on.
Key Features:
Omnichannel Support: Engage customers across SMS, web forms, live chat, and lead sources like Google LSA.
Human-Like Conversations: Twine uses advanced AI to offer lifelike, personalized interactions, providing your customers with a seamless experience.
Automated Scheduling & Rescheduling: Easily integrate with your existing calendar system to allow customers to book, reschedule, and cancel appointments on their own.
Payment Collection: Twine can process your payments for you and ensure you get services paid on time! If you require payment before appointment Twine can help your salon ensure you are booking dedicated clientele.
Automated Review Solicitation: After appointments, Twine automatically follows up with customers to request reviews, helping you build and maintain a positive online reputation.
Pricing:
Essential Plan: $199/month (for small salons)
Pro Plan: $299/month (for large salons)
Agency Plan: Custom pricing (for salon chains)
Twine offers flexible plans to suit businesses of all sizes, making it an excellent choice for those looking for a smart and efficient solution that automates customer interactions while providing exceptional support.
2. Square Appointments
Best For: Salons looking for an intuitive and free booking system with integrated payment processing.
Square Appointments is one of the most user-friendly platforms on the market, ideal for small to mid-sized salons. Its integration with Square’s payment processing system makes it a convenient option for businesses that need both booking and payment solutions in one.
Key Features:
Free for Solopreneurs: Ideal for small businesses or individual stylists.
Online Booking: Customers can easily book appointments online or through your social media profiles.
Automated Reminders: Reduce no-shows by sending SMS or email reminders.
Integrated Payments: Process payments directly through the system.
Pricing: Free for individuals, with paid plans starting at $50/month for multi-user setups.
4. Fresha
Best For: Businesses that want a free, feature-rich booking system with strong customer support.
Fresha is a top choice for salons looking for a free yet feature-rich platform. It offers unlimited appointments, automated reminders, and even payment processing—all without any upfront costs. With its easy-to-use interface and powerful scheduling tools, Fresha is great for businesses looking to optimize their booking process without breaking the bank.
Key Features:
Free to Use: No subscription fees for appointments, marketing, or POS.
Customizable Booking Forms: Tailor the booking experience to fit your business needs.
Automated Reminders: Keep clients informed with automatic appointment reminders and confirmations.
Payments & POS: Integrated payments and point-of-sale system to help streamline checkout.
Pricing: Completely free for the core features, with premium add-ons available.
5. Booksy
Best For: Salons that need a complete customer management system with scheduling, marketing, and client communication.
Booksy is another all-in-one platform that excels in customer management. It provides robust scheduling options while also offering features like marketing tools, customer engagement, and detailed reporting. Booksy is designed for salons looking to optimize every aspect of their business, from appointment booking to client retention.
Key Features:
Online Booking & Client Management: Clients can book appointments via the website, app, or social media.
Marketing Automation: Engage clients with automated emails, SMS, and promotional offers.
Loyalty Programs: Increase client retention with reward programs.
Advanced Reporting: Gain insights into your sales, marketing, and customer data to track business performance.
Pricing: Starts at $29.99/month, with additional features available on higher-tier plans.
About Twine
Twine is an AI-powered virtual receptionist that helps businesses engage with customers 24/7 across SMS, web forms, live chat, and lead sources like Google LSA, ensuring no lead is missed. It handles appointment scheduling, rescheduling, and cancellations, integrating seamlessly with existing systems. Twine also supports following up with customers for reviews, enhancing online reputation. Customizable to match your brand and workflow, Twine provides a cohesive, efficient solution for customer engagement.
Experience the future of customer interaction management and take your business efficiency to the next level. Try Twine today and transform the way you engage with your customers.